Website Marketing, Promotion, Search Engine Optimization (SEO)



	Site Marketing & Search Engine Optimization (SEO) Site Marketing & SEO Services Getting Your Site Noticed What is Search Engine Optimization (SEO)? Search engine optimization is the practice of creating a website in a manner that allows it to be properly read and indexed by search engines (Google, MSN, Yahoo, etc.). Because search engines send computer programs known as "spiders," or "robots," it is necessary to understand how to present them with the information they are looking for to determine the value of your website. The practice of search engine optimization can be a complicated and confusing arena for those who are unfamiliar with it. Since search engine optimization is still an emerging form of marketing, myths and misinformation run rampant across email, newsletters and websites. Here are the top 5 mistakes and top 5 marketing tips: Top 5 Search Engine Marketing MISTAKES: Mistake #1: Buying into the Myth that Search Engine Optimization No Longer Works Mistake #2: Bulk Submitting is the Path to Riches Mistake #3: Meta Tags Will Solve All My Problems Mistake #4: Believing Doorways Don't Work or Will Get Me Banned from Search Engines Mistake #5: Submitting Before Establishing any External Links Top 5 Search Engine Marketing TIPS: Tip #1: Target the Right Keywords Tip #2: Proper Submission to the Major Search Engines and Directories Tip #3: Optimize Your Page Content Tip #4: Increase Your Link Popularity Tip #5: Track Your Progress For those of you unfamiliar with search engine marketing, a "keyword" is simply a word or phrase that people would search on to find your Web site. Targeting the right keywords is the most important part of search engine marketing. There's a fine line between targeting keywords that are to general or competitive versus keyword phrases that are so specific that few people ever think to search for it. There are countless tips for optimizing your page's content so that it will be more "relevant" to a given search. Each engine ranks pages differently but there are certain statistics all search engines will look at: frequency of keywords, total words on the page, weight of the keywords on the page, area or location of the keywords, link popularity and more. Link popularity (the number of other sites where your web address appears) is becoming a significant factor at many engines. You must have at least one or more links from other domains in order to be indexed by some engines. In addition, if you don't have a high enough link popularity, you'll never achieve top rankings on many keywords. Search engine marketing is not an exact science. Some pages will rank well initially, and some will not. In addition, your rankings will fluctuate, calling for tweaks in design and content from time to time. As with any marketing strategy, you need a method to measure your progress. In this case, you need a convenient way to report your rankings for each keyword and search engine you're targeting, and to track the number of visitors to your website, along with where they came from. >> Search Engine Optimization (SEO) Services Return To Top
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Site Marketing & Search Engine Optimization (SEO)